Week 12 – Editors Weblog »
By lpowick on Sep 14, 2009 in Uncategorized | 0 Comments
Time to pay up
I took a look over the http://www.editorsweblog.org and found an excellent article by Emma Heald regarding how the Financial Times can sustain paid online content. The main point that CEO John Ridding tries to make is that people will pay for valuable content. The model needs to be right, but in the end people want high quality journalism.

These comments reflect my overall feelings since starting the multimedia course. Niche markets with quality journalism done well and using new technology will survive.
It is a similar model I suppose to I-Tunes. People can illegally download music and movies with the know-how, but it can take time and the end product is not always top quality. This is why I-Tunes is still operating, because for a small fee you know as a consumer you will get the quality product quickly and efficiently.
As with news, you can get news for free from many many sources. But to get top quality product, you need yo wither pay a small fee as in newspapers, or view sites which may have online advertising to cover costs.
This is more important in relation to niche journalism as sites like BBC still operate free content and plan to continue without ads.
The below interview is Josh Tyrangiel, managing editor of Time magazine who explains that Time intend to introduce paid content for the valuable niche market. They understand their place in news journalism and know their limitations in man power, resources etc.
An excellent interview, short and to the point just like Josh envisions Time to be.
Accessed 15/9/09 – http://www.youtube.com/watch?v=D_E1UTy9h4o
Its the final week of blog entries, and I am going to be sad to see it go. I’ve had a blast and learnt a lot, and more importantly been thoroughly engaged the entire semester which is rare.
Have a good one.




and Print), is a user generate site owned by Singapore Press Holdings which has paved the way for wholly User generated news sites.
media to get the story first via use of Twitter, mobile phones etc, but the technology is also providing cost saving to all facets of journalism, not just distribution of the story.
Communication technology has exploded in the last decade. There are new tools and gadgets every week from online software such as pod casts and RSS to mobile content like Twitter. These mobile technologies are providing far quicker techniques for news gathering.



